Exhibit one an analysis of the cola industry using porters five forces model. Connie roudier pepperdine university otmt 481 managing organizations fall 2015. With time, coca cola and pepsi has undergone some changes to be in the market but with the changing approach. Coke and pepsi in 2010 get your cola wars continue. Coke and pepsi in 2006 the soft drink industry is very competitive for all companies involved. Cola wars coke vs pepsi harvard business school case study 1. Syllabus page 16 the soft drink industry has been assigned as the vehicle for tackling the topic of industry analysis and competitive dynamics. Coke and pepsi in the twentyfirst century, harva rd. Coke andpepsi in 2010 marketing strategy jim prost pamela belluomini, hristina bencheva, julia kocs, brianna randall and angela teodoro 2. Historically, why has the soft drink industry been so profitable. Oct 17, 2015 this case is about cola wars continue.
Cola wars continue case solution and analysis, hbr case. Coke and pepsi in 2010 excel file, subjects covered competitive strategy corporate strategy industry analysis industry structure market structure marketing channels suppliers by david b. But the cost of a large plant with multiple lines and automated warehousing could reach hundreds of millions of dollars. Coke and pepsi in 2010 case solution at is the number 1. Coke and pepsi in 2010 xls file, cola wars continue. Comparative analysis of cocacola company and pepsico 2719. History of cocacola cocacola was formulated in 1886 by john pemberton pharmacist. The rivalry talked over is between the two market leaders coca cola and pepsi, called the cola wars. Coke and pepsi in 2010 analysis coca cola drink scribd. The cola wars are a campaign of mutuallytargeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers the cocacola company. The bottling system that the company uses is of a great advantage from the point that the companies that make the bottles are owned by different companies which gives the coke company enough time to concentrate on the drink. Coke and pepsi in 2010, use game theory approach analysis to explain the competitive behavior of coke and pepsi making specific references to actions taken by each firm and. Do suppliers have any real power visavis the concentrate manufacturer. Cola wars continue coke and pepsi in 2010 case study help.
Major strategic competitive moves and countermoves are described. Focuses on the competitive interaction between coca cola and pepsi cola specifically and the effect their dominance has on the other industry participants. Coke and pepsi in the twentyfirst century case solution, situation the case is about the greatest rivalry between the two companies which are coca cola and pepsi. Coke and pepsi in 2010 1 overview power point page ppp 2 for more than a century, coke and pepsi compete for market share within the worlds beverage market. Coke andpepsi in 2010 marketing strategy jim prost. The most intense battles of the cola wars were fought. Coke and pepsi in 2010 based on the case cola wars continue. Get the knowledge you need in order to pass your classes and more. Coke and pepsi in 2010 analysis free download as word doc. Recommendations the process of decision making at coca cola company does not fit in its structure and also does not reflect its roadmap as outlined in the mission, vision.
Oct, 2016 cola wars coke vs pepsi harvard business school case study 1. Instructions read the case study and complete a full analysis by answering the questions below. Provides a teaching vehicle for analysis of competitors and strategic rivalry. Cola wars continue coke and pepsi in 2010 case analysis free.
Ratrri mitchel gomes wpc 480 october 2, 2018 case analysis cola wars continue. Cola wars 2010 case studies cola wars continue coke and. Bottlers have been consolidated by concentrate producers cp, placing smaller cps. They have competed on various strategies like price discounts, extensive marketing, and automation of the bottling plants etc.
Coke versus pepsi in the twentyfirst century intro. The economics of the cp and bottling is very different from each other in terms of number and size of rivals, and the scope of competitive rivalry. In a carefully waged competitive struggle, from 1975 to the mid1990s, both coke and pepsi had achieved average. Examines the industry structure and competitive strategy of coca cola and pepsi over 100 years of rivalry. Pepsi took the campaign nationwide cokes market share eroded coke countered with discounts, retail price cuts, ads questioning tests validity pepsi passed coke in food store sales for the first time strategies of coke, 1980s. Coke and pepsi s competitive strategies are examined in an in depth analysis. Also profiles industry developments, including the pepsi challenge, the reformulation of coca cola, and the consolidation of the bottler network. The cola wars have been a classic competitive dynamic and industry analysis case for three decades.
To match the measures that pepsico has taken, coca cola will also have to employ different strategies in order to gain popularity that pepsico is enjoying cola wars, 2005. But, today cola wars between coke and pepsi are so dominant, that possible threat of a new entrant is relatively low. History of coca cola coca cola was formulated in 1886 by john pemberton pharmacist. Coke and pepsi in 2010 coca cola and pepsi has been in war over beverage industry for more than 100 years. This case won the overall award at the case centre awards and competitions 2015. Coca cola and pepsi dominated the carbonated soft drink csd industry for over a century but are now experiencing significant and continuing drops in sales due to changes in their external environments. Oct 29, 2019 the bottling system used by coca cola is strength.
This case is about competitive strategy, financial markets, marketing. Aug 15, 2017 coke vs pepsi cola wars case study solution. What did they cost and did they have an effect on the price. In order to understand the reasons why the industry has been hugely profitable despite the cola wars, an examination of the csd industry with porters five forces analysis will be. The cola war began with the launch of pepsi generation by pepsi in 1963, which sliced the market share of coke. Group 1 carlie freeman matt milligan zach chuey hannah adams dr.
Coke and pepsi in 2010 case solution, examines the industry structure and competitive strategy of cocacola and pepsi over 100 years of rivalry. Read this business case study and over 89,000 other research documents. Coke and pepsi in 2010 coke and pepsi are two leading companies in the soft drink industry. Porters five forces, coke industry analysis based on case study information the coca cola company is one of the most successful csd beverage company to ever hit the market.
Coke and pepsi in 2010 a case discussion note january 17, 2012 1. Tell me more about what you need help with so we can help you best. Pepsi and coke have historically dominated the carbonated soft drink csd market while competing fiercely with each other for market share in the u. Coca cola company and pepsico are two industry leaders in the carbonated soft drink industry. Coke and pepsi in 2010 apa format quality grammar spelling, fragment. The most intense battles of the cola wars were fought over the usd74 billion csd industry in the united states, where the average american consumes 46 gallons of csd per year. Throughout the year the company has endured setbacks that have weakened the company but has also made them stronger by improving and innovating the company. I have written four versions of the case over the past 21 years.
Imperatively, the two valuable brands pepsi and coke have been dominating the carbonated soft drinks industry for decades, but now these brands are experiencing the continuous and significant drops in the sales due to the changes in their external environment. I need help with this essay, based on the case cola wars. Cocacola and pepsi dominated the carbonated soft drink csd industry for over a century but are now experiencing significant and continuing drops in sales due to changes in their external environments. Sindikat 1 rizal abdullah nur fadly sudirman mars ega lp rohimat efendi. When launched, cocacolas two key ingredients were cocaine from the coca leaf and caffeine from the kola nut. Remote work advice from the largest allremote company. The following analysis answers some of the most challenging questions that. Coke and pepsi in 2010 case study solution, cola wars continue. May 15, 2014 cola wars continue coke and pepsi 2010 1. For soft drink industry, what are the barriers to entry. Doubled advertising spending introduced diet coke huge success 1985 coke disaster. What conclusions can you draw about the competitive strategies pursued by both companies. Cola wars continue coke and pepsi in 2010 case analysis. Recently the competition between established firms has only increased with the market nearing its saturation point.
Cola wars coke vs pepsi harvard business school case study. Csd industry background americans consumed 23 gallons of csd annually in 1970 and grew by an avg 3% per year over next 30 years, this growth was fueled by increasing availability as well as by the introduction and popularity of csds. Later on, coca cola upgraded their bottler plants and improved the delivery services. Read this free business case study and other term papers, research papers and book reports.
Coke and pepsi in 2010 harvard business case study 711462 solution. Harvard business school teaching note 711531, june 2011. Download as docx, pdf, txt or read online from scribd. Cocacola company and pepsico are two industry leaders in the carbonated soft drink industry. Coke and pepsi in 2010 case examines the industry structure and competitive strategy of coca cola and pepsi over 100 years of rivalry.
Implications of strategic rivalry on cola industrys structure and. Coke and pepsi in 2010 case memorandum the cola war began with the launch of pepsi generation by pepsi in 1963, which sliced the mark. Coke and pepsi in 2010 case solution, examines the industry structure and competitive strategy of coca cola and pepsi over 100 years of rivalry. Coke and pepsi in 2010 case examines the industry structure and competitive strategy of cocacola and pepsi over 100 years of rivalry. All companies in the industry, especially those thinking about entering, have to think about porters 5forces.
Coca cola s and pepsi cola s marketing strategies has been as impossible to tell apart as the products themselves, both companies rely on vibrant colors, catch phrases, attractive people, and famous entertainers to grab consumers attention and to entice them into purchasing their products. Coke and pepsi in 2010, use game theory approachanalysis to explain the competitive behavior of coke and pepsi making specific references to actions taken by each firm and the different battlefields. Cola wars continue case solution,cola wars continue case analysis, cola wars continue case study solution, cola wars continue case solution introduction cocacola company and pepsico are two industry leaders in the carbonated soft drink industry. Rivalry weak factors bargaining power of buyers bargaining power of suppliers focal industry has many small companies and buyers are large and few in number switching. Pepsi and coke have dominated the carbonated soft drinks csd market since the founding of the companies in 1889 coke and 1898 pepsi cola with stiff competition between them as they tried to become market leaders in the beverages market. From 1975 to 1990s, both the company achieved a steady growth at the rate of 10% in terms of revenue. At fern fort university, we write cola wars continue. Industry analysis, competitive strategy, marketing channels, market structure, competition, corporate strategy, suppliers, industry.
Paragraph 1 page body4 pages conclusion all total 5 pages. This market model coke vs pepsi case study solution follows the more than 100year cola war between coke and pepsi when first starting to use the market model for market simulation, it is easier to think about this famous competitive battle when there were only two competitive products the 6. Examines the industry structure and competitive strategy of cocacola and pepsi over 100 years of rivalry. They are strong rivals of each other in the beverage market of the world. Coke andpepsi in 2010 marketing strategy jim prost pamela belluomini, hristina bencheva, julia kocs, brianna randall and angela teodoro. The writing tutor can help you get an a on your paper. Widely applicable lessons one of the most important lessons to be learnt from the cola wars case is that managers can have an impact on the structure of their industry and how they manage the competition with their biggest competitors. Coke and pepsi in 2010 case examines the industry structure and competitive strategy of cocacola and pepsi over 100 years o. Both beverage company came out, in 1800s and has been competing each other ever since.
Coke and pepsi in 2010 hbs 711462 1 why, historically, has the soft drink industry been so. That case, which i wrote with sharon foley, was called, the cola wars continue. In the initial stages of the industry, coca cola was the dominant leader of the market, and then new entrant pepsi made a huge impact on sales and profits of coke. This paper provides a berkeley research analysis and case solution to a harvard business school strategic management case study by david b. Coke and pepsi in 2010 business case 17102011 table.